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Peloton Debuts The Peloton Tread Flex Alongside Miley In 'Let Yourself Run' Creative Campaign

Peloton Debuts The Peloton Tread Flex Alongside Miley In 'Let Yourself Run' Creative Campaign

Peloton today announced the launch of "Let Yourself Run," the next chapter of its "Let Yourself Go" brand platform, partnering with Grammy Award-winning, multi-platinum global superstar Miley to debut the Peloton Tread Flex. The campaign spotlights Miley's new single "Bass Persuades" from her recently released tenth studio album, Bass Persuades, leveraging her status as a Peloton Member who famously trains her lungs on the Peloton Tread. Directed by creative force Bethany Vargas, the dynamic hero spot fuses the rhythm of a run with a powerful soundtrack, highlighting the simple joy of movement and encouraging viewers to unlock their inner athlete.

As the next chapter of Peloton's "Let Yourself Go" brand platform, "Let Yourself Run" evolves the narrative by redefining the running experience.

You can read the full source at Top40-Charts.com