Terrence 'Pusha T' Thornton and Pharrell Williams celebrated the launch of their new coffee brand, Grindin Coffee, with a pair of VIP events in New York City, bringing together friends, collaborators, tastemakers and members of the creative community to experience the brand firsthand.

The celebration began with an intimate breakfast at Ludlow House, where guests gathered over Grindin Coffee and breakfast while Pusha T and Pharrell introduced the brand and the story behind it. Notable attendees included Lavazza CMO Carlo Colpo, Chairman and President Guiseppe Lavazza with members of the Lavazza family, Luka Barrat, Dev Hyne, Ari Melber, and Rolling Stone CEO Julian Holguin. The morning offered guests a first taste of Grindin's dark and medium roast blends while highlighting the coffee ritual that has long fueled Pusha and Pharrell's creative partnership.