RAYE, the British singer-songwriter from South London, has been named Variety's 2026 Hitmaker of the Year. This accolade recognizes her significant impact on the music industry and her advocacy for independent artists. The award will be presented at the 10th annual Hitmakers event in Los Angeles on December 5, 2026.
Since 2014, RAYE has achieved remarkable success, including 21 Top 40 U.K. singles and over 10 billion cumulative streams. Her 2024 album, 'My 21st Century Blues,' earned her six BRIT Awards, including Album of the Year, setting a record for the most BRIT Awards won by an artist in a single year. Additionally, she received an Ivor Novello Award for Songwriter of the Year and was named Best U.K. & I.E. Artist at the MTV EMAs.
Variety's Executive Music Editor, Jem Aswad, praised RAYE's artistry and her support for songwriters and independent artists. He stated, 'We've been fans of RAYE's sound, songwriting, and stellar live performances for years. This honor recognizes not just her world-class artistry, but also her fierce and outspoken advocacy for songwriters and independent artists.'
RAYE's recognition as Hitmaker of the Year highlights her influence in the music industry and her role as a trailblazer for independent artists.