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Swedish House Mafia Release Music Video For "Happiness Is So Sad" With Lykke Li

Swedish House Mafia Release Music Video For "Happiness Is So Sad" With Lykke Li

Swedish House Mafia and Lykke Li have released the official music video for their single 'Happiness Is So Sad', shot entirely on phones at a house party in Guadalajara, Mexico, as different characters experience their own versions of the same night.
Directed by Theo Lindquist with co-director Jorge G. Camarena, the video was shot on around 25 phones to capture the party from multiple perspectives. The phones are not a stylistic flourish; they are the concept. No single camera holds the definitive version of what happened, and the film plays out the way a night like this is remembered: fragmented, contradictory, intimate and different depending on who was holding the phone.

At the centre of the party is Benny, a teenage boy who arrives with one hope: to kiss the girl he has loved for years.

You can read the full source at Top40-Charts.com