Hershey's announces the launch of Hershey's Creme Bars, a new chocolate bar available in two flavor-forward varieties: Salted Caramel and Affogato. Made with smooth milk chocolate and rich creme fillings, the new bar puts a delicious twist on the Hershey's chocolate experience fans already know and love. To celebrate the launch, Hershey's is teaming up with global girl group KATSEYE for a new campaign that gives the group's signature "Pinky Up" gesture with a Hershey's twist. The commercial ad encourages consumers to turn the simple act of choosing a chocolate bar into an expression of individuality.

Elevating Everyday Moments with KATSEYE:
To introduce the new Creme Bars, KATSEYE is bringing their iconic "Pinky Up" gesture to introduce the new Hershey's bars worth trying and talking about.