Nongshim will launch the second phase of its global Shin Ramyun campaign on August 20 featuring global K-pop force aespa, as Shin Ramyun's global ambassador. The campaign is designed specifically for international markets and will roll out across 14 key countries. Through a variety of digital content, Nongshim aims to introduce consumers around the world to the 'Spicy Happiness' of Shin Ramyun, the simple joy of enjoying its signature spicy taste in everyday life.

Nongshim launched its first global Shin Ramyun campaign with aespa last November. Its music video-style advertisement, featuring aespa's music and performance, generated 270 million views and helped raise global awareness of Shin Ramyun's slogan, 'Spicy Happiness In Noodles'. For the second campaign, the setting moves from the stage to everyday life, showing aespa enjoying Shin Ramyun while cooking, shopping, traveling and spending time together.